Purpose: Visualize the complete user experience for a specific task or goal, including actions, thoughts, emotions, and pain points.
When to Use:
Key Benefits: ✓ Makes user experience tangible and visible
✓ Reveals emotional highs and lows
✓ Identifies specific improvement opportunities
✓ Creates shared understanding across teams
Journey Scope Template:
Journey Focus: [Specific task/goal]
Example: "First-time user completing project setup"
User Type/Persona: [Who is this journey for?]
Example: "New team admin, small business"
Start Point: [Where does journey begin?]
Example: "Clicking 'Sign Up' button"
End Point: [Where does journey conclude?]
Example: "Successfully created first project"
Boundaries:
Include: [What's in scope]
Exclude: [What's out of scope]
Context:
- Frequency: How often users do this
- Importance: Business/user criticality
- Current performance: Success rate, satisfaction
Data Sources: