Use this template to measure and validate product market fit with proven survey methods that reveal genuine user adoption potential.

Tip: Copy this template to your workspace and customize it for your specific product and user segments.

📋 1. Define your PMF measurement goals

Establish clear objectives for what product market fit means for your specific product

PMF definition for your product

What does product market fit look like for your specific situation?

Success criteria:

• Retention rate target: _______%
• User satisfaction threshold: _______
• Growth rate objective: _______%
• Revenue per customer: $_______
• Customer acquisition cost ratio: _______

Target user segments to evaluate

Which user groups will you survey?

Key questions to answer

What specific insights do you need about your product market fit?

• [ ] Do we have PMF with our current target market?
• [ ] Which user segments have achieved PMF?
• [ ] What's preventing PMF in underperforming segments?