A streamlined guide for gathering and analyzing market insights about audience, competitors, and opportunities.

Pre-Analysis Checklist

Research Scope Definition

• Primary research objectives
• Key stakeholders
• Decision drivers
• Timeline
• Budget
• Required resources

Data Sources

1. Primary Research

   • Customer interviews
   • Surveys
   • Field studies
   • Expert consultations

2. Secondary Research

   • Industry reports
   • Government data
   • Academic research
   • Financial databases
   • News sources

Report Structure

1. Executive Summary:

Purpose: Quick overview for decision-makers