A streamlined guide for gathering and analyzing market insights about audience, competitors, and opportunities.

Pre-Analysis Checklist

Research Scope Definition

Clarify objectives, timelines, and resources to focus your analysis effectively.

Define the parameters to focus efforts and ensure alignment with objectives.

• Primary research objectives
• Key stakeholders
• Decision drivers
• Timeline
• Budget
• Required resources

Data Sources

Outline where data will come from to ensure a robust analysis.

Identify sources of data for a comprehensive analysis.

1. Primary Research
   • Customer interviews
   • Surveys
   • Field studies
   • Expert consultations