A complete framework for planning, moderating, and analyzing focus groups that delivers actionable insights.

Pre-Session Setup

Room Requirements

Ensure the setup is comfortable, functional, and conducive to open discussions.

• [ ] U-shaped seating
• [ ] Recording equipment
• [ ] Refreshments
• [ ] Name tags
• [ ] Observation room/area
• [ ] Materials/prototypes

Participant Profile

Clarify the type of participants you need to get the most relevant insights.

• Group Size: 6-8
• Duration: 90 minutes
• Demographics: [Specify]
• Experience level: [Specify]
• Screening criteria: [List]

Session Structure

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Introduction (10 mins)

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Kick off the session with a warm, clear introduction to set the tone and expectations.

Moderator Script: “Welcome everyone. I’m [name] and I’ll be facilitating our discussion today.

Ground Rules

• No right/wrong answers