Welcome to your complete problem validation toolkit! This template will help you discover genuine customer pain points, measure problem intensity, and build evidence before development.
✅ Product managers - Validate feature ideas with customer evidence before roadmap commitment
✅ Founders & entrepreneurs - De-risk startup concepts by proving willingness to pay
✅ UX researchers - Conduct systematic discovery research with structured frameworks
✅ Product designers - Ground design decisions in validated customer problems
✅ Innovation teams - Test new concepts and kill bad ideas fast with data
✅ Customer success - Identify systematic pain points to reduce churn
Core interview questions plus strategic follow-ups organized by discovery area (current state, pain points, workarounds, willingness to pay).
Three-dimensional framework to score problems: frequency (1-5) × impact (1-5) × alternative quality (0-5) = total validation score (0-15).
Structured database to track every conversation with quotes, intensity scores, segments, and follow-up needs.