A customizable framework for collecting meaningful customer feedback and turning it into actionable improvements.

Pre-Survey Planning

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Defining Survey Objectives

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1. Primary Goal Identification
   1. What specific decisions will this survey inform?
   2. What actions will you take based on results?
   3. What hypotheses are you testing?
2. Success Metrics
   1. Target response rate
   2. Completion rate
   3. Data quality indicators
   4. Statistical significance goals

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Sample Size Calculator

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Use this formula to determine required responses:

$$ Sample\space Size = (Z-score)^2*p(1-p)/(margin\space of\space error)^2 $$

• Z-score = 1.96 for 95% confidence level
• p = 0.5 (standard deviation)
• Margin of error = ±5% (0.05)

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Survey Structure & Questions

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Introduction Section