Use this framework to build clear, detailed customer personas.

Each section helps you organize real customer insights — from demographics to behavior, motivation, and decision-making patterns.

🧍 Basic Info

A quick snapshot to humanize and segment your persona.

• Persona Name
• Age Range
• Job Title & Role
• Industry
• Company Size
• Location
• Income Range (if relevant)
• Education Level
• Career Stage (early, mid, senior)

💼 Professional Context

Understand their work environment, scope of influence, and context.

• Key Responsibilities
• Daily Tasks & Challenges