Use this template to test product ideas with target users before investing in development.

Tip: Copy this template to your workspace for team collaboration and documentation.

📋 1. Define your test objectives

Set clear goals for what you need to learn from this concept test

Primary learning goals

What specific questions do you need to answer about your concept?

• [ ] Concept comprehension (Do users understand the idea?)
• [ ] Problem validation (Does this solve a real user problem?)
• [ ] Appeal (Do users find the concept attractive/interesting?)
• [ ] Purchase intent (Would users buy or use this?)
• [ ] Pricing feedback (What would users pay?)
• [ ] Differentiation (How does this compare to alternatives?)
• [ ] Other: ________________________________

Success criteria

How will you determine if this concept should move forward?

Quantitative thresholds:

• Minimum rating score: _______
• Minimum purchase intent: _______%
• Comprehension rate: _______%
• Other metric: _______