Welcome to your complete competitive intelligence system! This template will help you track competitors, analyze market dynamics, and win deals with strategic insights.
🚀 How to use this template
Quick start guide
If you're starting competitive intelligence from scratch:
- Go to → "Competitor Discovery" page
- Identify → Direct, indirect, adjacent, emerging competitors
- Categorize → Assign Tier 1-4 threat levels
- Profile → Complete deep analysis for Tier 1 competitors (3-5)
- Monitor → Set up alerts and review cadence
- Analyze → Run SWOT and positioning map
If you have existing competitive data:
- Go to → "Competitor Intelligence Tracker" database
- Import → Existing competitor information
- Standardize → Use profile templates for consistency
- Update → Refresh with current pricing, features, messaging
- Distribute → Share battlecards with sales team
If you need to win a competitive deal:
- Go to → "Sales Battlecards" database