📋 TEMPLATE OVERVIEW

Purpose

Collaboratively organize large amounts of qualitative data into meaningful groups to discover patterns, insights, and themes that inform product decisions.

When to Use This Template

• Synthesizing research findings from interviews, observations, or usability tests
• Making sense of brainstorm outputs or ideation sessions
• Organizing customer feedback, support tickets, or feature requests
• Analyzing complex problems with cross-functional teams
• Processing workshop outputs into actionable insights

Key Benefits

✓ Surfaces patterns that aren't apparent to individual team members

✓ Creates shared understanding across diverse perspectives

✓ Prevents analysis bias from dominant voices

✓ Transforms overwhelming data into organized frameworks

✓ Produces insights that teams can reference long-term

🎯 SECTION 1: SESSION PLANNING

1.1 Define Mapping Objectives

Questions to Answer: